Privacy Policy
Last updated: January 1, 2026
Effective Date: January 1, 2026
Protocol Home Services ("we," "us," or "our") is a DBA of AS Build Development LLC, a Florida limited liability company. We are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information when you visit protocolfl.com or interact with us.
1. Information We Collect
We collect information you provide directly to us and information collected automatically when you use our website.
Information you provide:
- Name, phone number, and email address when you submit an estimate request form
- Property address and project details you share with us
- Payment information when you book and pay for services (processed securely through Stripe or Relay — we do not store full payment card details)
- Communications you send us via email, phone, or SMS
Information collected automatically:
- IP address, browser type, device type, and operating system
- Pages visited, time spent on site, and referring URLs
- Cookie and tracking data as described in Section 3 below
2. How We Use Your Information
We use the information we collect to:
- Respond to your estimate requests and schedule on-site visits
- Provide, manage, and improve our flooring and home services
- Process payments for services rendered
- Send you appointment confirmations, job updates, and service reminders
- Send marketing emails and SMS messages about our services and promotions (see Section 5)
- Analyze website usage to improve our site and marketing
- Comply with applicable laws and regulations
- Protect against fraud and unauthorized activity
3. Cookies & Tracking Technologies
Our website uses the following tracking technologies:
- Google Analytics: We use Google Analytics to understand how visitors interact with our site. Google Analytics collects data such as pages viewed, time on site, and general location. You can opt out via Google's opt-out tool.
- Facebook Pixel: We use the Facebook Pixel to measure the effectiveness of our advertising, build audiences, and retarget visitors on Facebook and Instagram. You can manage your ad preferences at facebook.com/ads/preferences.
- Essential Cookies: Our website uses cookies necessary for basic functionality such as form submissions and session management.
By using our website, you consent to the use of these technologies. You may disable cookies through your browser settings, though some site features may not function properly.
4. Payment Processing
We collect payments for our services through Stripe and Relay. When you make a payment:
- Your payment card information is transmitted directly to our payment processors using industry-standard encryption (TLS/SSL)
- We do not store, log, or have access to your full credit card number, CVV, or expiration date
- Stripe and Relay maintain their own privacy policies governing how they handle payment data
- A deposit of 40% of the total job cost is required to confirm your booking
5. Marketing Communications
By submitting our estimate request form, you agree to receive marketing communications from Protocol Home Services, including:
- SMS messages: Appointment reminders, follow-ups, promotional offers, and service updates. Message and data rates may apply. Message frequency varies.
- Email messages: Estimate follow-ups, seasonal promotions, and service announcements.
To opt out of SMS: Reply STOP to any text message at any time. You will be removed from our SMS list immediately.
To opt out of email: Click the "Unsubscribe" link in any marketing email we send you.
Opting out of marketing communications will not affect transactional messages related to active jobs or appointments.
6. Sharing Your Information
We do not sell your personal information. We may share your information with:
- Service providers: Third parties who assist us in operating our business, including our CRM platform (GoHighLevel), payment processors (Stripe, Relay), and email/SMS providers — all under confidentiality obligations
- Subcontractors: Licensed subcontractors who perform work on your property will receive your name, address, and job details necessary to complete the job
- Legal requirements: When required by law, court order, or governmental authority
- Business transfers: In connection with a merger, acquisition, or sale of business assets
7. Data Retention
We retain your personal information for as long as necessary to provide our services, maintain business records, and comply with legal obligations. Typically:
- Customer records are retained for a minimum of 5 years for accounting and warranty purposes
- Marketing contact information is retained until you opt out
- You may request deletion of your data at any time (see Section 8)
8. Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information (subject to legal retention requirements)
- Opt out of marketing communications at any time
- Request that we not sell your personal information (we do not sell data)
To exercise any of these rights, contact us at [email protected] or call (407) 536-7837.
9. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. These include encrypted data transmission, secure third-party platforms, and limited internal access to personal data. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.
10. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us: